Brand identity · 2026
Luma Spark
A visual identity for a sparkling beverage.
- Client
- Personal project
- Role
- Visual designer
- Services
- Visual design, Package design
01
What is this brand?
Luma Spark is a sparkling wellness beverage company.
02
Who is this for?
Luma Spark is a sparkling wellness beverage for creative professionals and students who frequently work late hours and value focus, atmosphere, and aesthetics.
03
How did I go about it?
Research and planning
- Break down brief
- Research competitors
- Find position within market
- Moodboarding
- Iterations
04
Key design decisions
- Discovered the brand's characteristics
- A logo built with flexibility
- Typography that is both timeless yet modern
- Colors that reflect the themes and moods of the brand and flavors
05
What is the outcome?
The visual identity for Luma Spark successfully communicates their position as a brand; more focused on creative culture rather than mass appeal, and non-typical of other functional beverages.